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A New Approachby Tom
Wallace and Bob Stahl
One of the most challenging – and thankless –
tasks in industry is sales forecasting. Often a major source
of friction between Sales & Marketing on the one hand and
Operations on the other, sales forecasts are often a bone of
contention but are rarely improved.
This book represents a new – some may say radical
– approach to sales forecasting.
Tom Wallace and Bob Stahl explain how:
This is an exciting, breakthrough approach to a
traditionally difficult and frustrating task. It can result
in better results with less work – and more fun.
"Sales Forecasting: A New Approach provides an innovative
method of determining forecasts within an organization.
Thomas Wallace and Robert Stahl outline 12 principles, each of
which is critical to enabling solid forecasts."
John Allen, CFPIM. CIRM
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